Focus: Art Direction, Creative Direction, Photography, Videography, Color Correction, Photo Editing
In partnership with MediaNug and QuickFrame, we were able to give Native both photos and videos with only a few weeks turnaround. The goal was to deliver both product and lifestyle content that would be a true reflection of the brand and its expansion into hair care. The Native brand and mission is to create safe and simple products for everyone, so we wanted to reflect that with classic, clean and fresh visuals.
The photography and social media videos have been very well received and Native has come back to us again for more work to continue to uphold their branding considerations. These strong elements tie the brand together; the visual language of very simple, colorful and natural designs can be seen in the photography, advertising and motion design.
Photography & Cinematography Lead: Veronica Wood
Art Direction: Gina Spinelli
Production Design: Paige Cerchiara
Producers: Chris Heiman, Matt Estro